Sunday, 13 January 2008

Tom Peters Essentials - Design

To Muslims readers, a blessed and successful year ahead insya-Allah.

Tom Peters isn't another brash, young Wall Streeter with some 'ideas' or a milion-dollars-making head of a major corporation. He's a business thinker, writer, consultant and a 65-year-old. You can't fault him for being short of insight.

The first few pages of his book, Re-imagine! Business Excellence in a Disruptive Age, is in red. The guy's really angry about the wrong things that is going on in the business world and how they repeated almost endlessly. I, on the hand, nearly fell off the couch. This is not just another management book. This guy is on to something.

I didn't finish reading Re-imagine (my library membership expired). However, I found this book, which is distilled from points discussed Re-imagine (and much cheaper). It is part of a series that includes Leadership, Trends and Talent.

Design, according to Peters, is the new soul of the enterprise. Business is not just about the numbers, it is also about the experience. About beauty. About love.

Sounds a bit far-fetched? Maybe to someone who doesn't think much about design. Personally I think about time a book like this is written.

The core ideas of this book correlates business with design thinking in order to guide companies to become spectacular and scintillating. Settle for nothing less than this. Create experiences, not just transactions. Wow everyone.

Peters also practices what he preach. This book looks more like a coffee table book than a business book. I have sneaky feeling Peters has a long-hidden designer side that finally came out (and had a blast) when he wrote Re-imagine and the later books.


Anonymous said...
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Anonymous said...

The authoritative message :), is tempting...

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